Brand Guidelines
Transform Your Layover into an Adventure
Version 1.0 • 2025
Contents
Brand Overview
Brand Story
AirStop Adventure was born from a simple observation: airport layovers are often seen as wasted time, a necessary inconvenience in the journey. We set out to transform this perception by turning layovers into memorable, enriching experiences. Based near Munich Airport, AirStop Adventure connects travelers with personalized experiences that showcase local culture, history, and natural beauty—all perfectly timed to fit within their layover schedule.
Brand Values
Innovation
We constantly seek creative solutions to enhance the layover experience, using technology like AI and XR to create unique adventures.
Authenticity
We showcase genuine local experiences that provide meaningful cultural insights rather than tourist clichés.
Efficiency
We respect travelers' time constraints and optimize experiences to fit seamlessly within layover schedules.
Cultural Immersion
We believe even brief experiences can provide meaningful cultural connections and lasting memories.
Brand Personality
Modern
Technology-forward, innovative, and contemporary in our approach to travel experiences.
Approachable
Friendly, welcoming, and accessible to travelers of all backgrounds and interests.
Knowledgeable
Expert in local culture, history, and logistics, providing insightful experiences.
Trustworthy
Reliable, punctual, and safety-conscious, ensuring peace of mind for travelers.
Brand Positioning
"AirStop Adventure is an innovative travel-tech company that combines a modern experience platform with the regional expertise of local tour operators. We specialize in transforming airport layovers into memorable, enriching experiences through custom-timed tours, XR-enhanced self-guided experiences, and AI-driven recommendations that perfectly match traveler preferences and schedule constraints."
Logo Guidelines
Primary Logo
Logo Elements Explanation
The Guide Figure
The stylized tour guide represents personalized guidance and adventure, embodying our commitment to expertly led experiences.
The Flag
The triangular flag symbolizes discovery, navigation, and the guiding principles of our tours. It represents our role in helping travelers navigate new experiences.
The Smiling Character
The friendly expression conveys our approachable, welcoming nature and the positive experiences we deliver to travelers.
Logo Variations
Primary Version
Reversed Version
Color Version
Clear Space Requirements
To ensure the logo's visibility and impact, maintain a minimum clear space around it equal to the height of the "O" in "STOP". This space should be free from any text, graphics, or other elements.
Minimum Size
To maintain legibility, do not reproduce the logo smaller than the following dimensions:
Print: 25mm width
Digital: 100px width
Logo Do's and Don'ts
Do
-
Use the logo in its entirety without altering the proportions
-
Maintain the minimum clear space around the logo
-
Use the logo against simple, uncluttered backgrounds
-
Use the reversed version on dark backgrounds for maximum legibility
Don't
-
Stretch, distort, or alter the proportions of the logo
-
Separate or rearrange the logo elements
-
Use the logo with low contrast or over busy backgrounds
-
Add effects such as shadows, outlines, or glows to the logo
Logo Placement
For consistent brand recognition, follow these placement guidelines:
-
Website: Top left corner of navigation bar or centered at top
-
Print materials: Top left or centered at top of page
-
Merchandise: Centered or upper left placement
-
Signage: Centered with ample surrounding space
Color Palette
Primary Colors
AirStop Blue
HEX
#0F5A8C
RGB
15, 90, 140
CMYK
89, 36, 0, 45
PANTONE
301 C
Adventure Orange
HEX
#FF6B35
RGB
255, 107, 53
CMYK
0, 58, 79, 0
PANTONE
1655 C
Secondary Colors
Deep Blue
#002B44
Sky Blue
#7EAFD0
Warm Gold
#FFB563
Coral
#FF8D61
Neutral Colors
Black
#000000
Dark Gray
#333333
Medium Gray
#767676
Light Gray
#E5E5E5
White
#FFFFFF
Color Usage Guidelines
Primary Color Usage
-
AirStop Blue: Use for primary buttons, headlines, and key UI elements
-
Adventure Orange: Use for accents, calls-to-action, and highlights
Color Proportions
Recommended proportion: 50% blue, 30% orange, 20% neutrals
Typography
Primary Typeface
Montserrat
Montserrat is our primary typeface for headlines, subheadings, and the logo. Its clean, modern lines convey professionalism while remaining approachable.
Light (300)
AirStop Adventure transforms layovers into experiences
Regular (400)
AirStop Adventure transforms layovers into experiences
Medium (500)
AirStop Adventure transforms layovers into experiences
Semi-Bold (600)
AirStop Adventure transforms layovers into experiences
Bold (700)
AirStop Adventure transforms layovers into experiences
Secondary Typeface
Inter
Inter is our secondary typeface for body copy, UI elements, and longer text. It offers excellent readability across digital and print applications.
Light (300)
AirStop Adventure specializes in transforming airport stopovers and layovers into meaningful experiences. Based near Munich Airport, we provide innovative solutions for travelers who want to make the most of their time between flights.
Regular (400)
AirStop Adventure specializes in transforming airport stopovers and layovers into meaningful experiences. Based near Munich Airport, we provide innovative solutions for travelers who want to make the most of their time between flights.
Medium (500)
AirStop Adventure specializes in transforming airport stopovers and layovers into meaningful experiences. Based near Munich Airport, we provide innovative solutions for travelers who want to make the most of their time between flights.
Semi-Bold (600)
AirStop Adventure specializes in transforming airport stopovers and layovers into meaningful experiences. Based near Munich Airport, we provide innovative solutions for travelers who want to make the most of their time between flights.
Typography Hierarchy
H1 - Page Title
Transform Your Layover
H2 - Section Title
Explore Munich's Culture
H3 - Subsection Title
Bavarian Heritage Tours
H4 - Component Title
City Center Walking Tour
Body Copy
Experience Munich's rich cultural heritage with our guided tours, perfectly timed to fit your layover schedule. From historic landmarks to local cuisine, we ensure you make the most of your time.
Small Text / Caption
Tours depart every 30 minutes from Munich Airport Terminal 2. Duration: 3 hours.
Type Specifications
| Element | Font | Weight | Size | Line Height |
|---|---|---|---|---|
| H1 | Montserrat | Bold (700) | 32px+ | 1.2 |
| H2 | Montserrat | SemiBold (600) | 24-30px | 1.3 |
| H3 | Montserrat | Medium (500) | 20-24px | 1.4 |
| Body | Inter | Regular (400) | 16-18px | 1.5 |
| Small/Caption | Inter | Regular (400) | 12-14px | 1.4 |
| Buttons | Inter | Medium (500) | 16px | 1.2 |
Brand Icon & Graphic Elements
Tour Guide Icon
The tour guide figure from our logo can be used as a standalone icon in certain applications:
Icon Usage Guidelines
-
Use as app icon, favicon, or social media profile picture
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Maintain minimum size of 32px width to ensure legibility
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Keep the icon unaltered and maintain its proportions
-
Can be used in brand colors or white on color backgrounds
Secondary Graphic Elements
Wayfinding Patterns
Flight Path Lines
XR Experience Icons
Pattern Usage Guidelines
-
Use patterns as backgrounds for section dividers, headers, or cards
-
Ensure patterns are subtle and don't compete with content
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Use icons consistently across digital and print applications
-
Flight path lines can be used to illustrate journeys or connections
Imagery Style
Photography Style
Authentic Travel Photography
Photography should capture authentic moments and real experiences rather than staged or overly polished scenes. Focus on genuine cultural experiences, local interactions, and the true character of locations.
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Natural lighting and realistic settings
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Diverse travelers of various ages and backgrounds
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Genuine emotions and natural expressions
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Local culture and authentic interactions
Visual Themes
Authentic cultural interactions
Iconic buildings & landmarks
Authentic regional food
Regional landscapes
Image Selection Criteria
DO
-
Choose images that tell a story
-
Prioritize authentic moments over staged scenes
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Ensure diverse representation of travelers
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Feature genuine local experiences and people
DON'T
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Use generic stock photos that feel inauthentic
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Select overly edited or filtered images
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Use culturally insensitive or stereotypical imagery
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Choose overcrowded tourist locations as main features
XR Experience Illustration Style
Visual Style for XR Elements
Illustrations for XR experiences should be clean, modern, and minimalist to ensure they enhance rather than distract from the real environment.
-
Clean Line Art
Simple, uncluttered line drawings that provide information without overwhelming the view
-
Semi-Transparent Overlays
Information panels that allow users to see both the content and the environment
-
Consistent Icons
Simple, recognizable icons that users can quickly understand
XR Interface Examples
Marienplatz
Historic city center since 1158
Glockenspiel
Famous mechanical clock show
Voice & Tone
Writing Principles
Clear & Concise
Use straightforward language that's easy to understand, especially when explaining logistics, schedules, and experience details.
Example:
"Our 3-hour city tour departs every 30 minutes from Terminal 2. You'll explore Marienplatz and sample local cuisine before returning with plenty of time for your connection."
Engaging & Descriptive
Use vivid, sensory language to bring experiences to life and help travelers imagine what they'll enjoy.
Example:
"Feel the cool stone walls of the 12th-century cathedral as you step inside, where the aroma of centuries-old incense mingles with the sound of distant choir practice."
Helpful & Informative
Anticipate questions and provide useful information that helps travelers make decisions and feel confident.
Example:
"This tour requires moderate walking (approximately 2km). Comfortable shoes are recommended, and we provide umbrellas in case of rain. All dietary restrictions can be accommodated with advance notice."
Friendly & Approachable
Use a conversational, welcoming tone that makes travelers feel comfortable and excited about their experiences.
Example:
"Wondering how to spend your 5-hour layover? We've got you covered! Our AI can recommend the perfect experience based on your interests, whether you're a history buff, foodie, or just need some fresh air."
Audience-Specific Messaging
Travelers
Families
Focus on: kid-friendly activities, safety, convenience, educational value
"Turn waiting time into family fun with our interactive experiences designed to entertain and educate children of all ages."
Business Travelers
Focus on: efficiency, reliability, refreshing experiences, productivity
"Maximize your time between meetings with rejuvenating experiences that fit perfectly into your busy schedule."
Tourists
Focus on: authentic culture, unique experiences, local insights
"Get a genuine taste of Bavarian culture during your layover with experiences curated by local experts."
Investors
Market Opportunity
Focus on: data-driven insights, market size, growth potential
"With 15.8 million transit passengers annually at Munich Airport alone, our addressable market represents a significant untapped opportunity."
Business Model
Focus on: revenue streams, scalability, efficiency
"Our dual revenue model combines licensing fees from regional operators with transaction fees, creating a scalable, capital-efficient business."
Innovation
Focus on: technology differentiators, IP, barriers to entry
"Our proprietary AI recommendation engine and XR content platform create a sustainable competitive advantage in the layover experience market."
Partners
Tour Operators
Focus on: business opportunity, operational support, technology
"Our licensing model provides you with cutting-edge technology and marketing support while allowing you to leverage your local expertise."
Airports
Focus on: passenger satisfaction, additional revenue, differentiation
"Enhance your airport's reputation and passenger experience while creating new revenue streams through our innovative layover experiences."
Airlines
Focus on: customer satisfaction, stopover programs, loyalty
"Turn connecting flights into a competitive advantage by offering your passengers memorable experiences that enhance their journey."
Terminology Guidelines
Consistent terminology is essential for brand recognition and clarity. Always use these terms as shown:
| Term | Definition | Correct Usage | Incorrect Usage |
|---|---|---|---|
| AirStop Adventure | The full company name | "AirStop Adventure offers layover experiences." | "Air Stop" or "Airstop" |
| XR Experiences | Extended Reality-enhanced self-guided tours | "Explore with our XR Experiences." | "AR tours" or "virtual experiences" |
| AI Tourfinder | Our AI recommendation engine | "The AI Tourfinder will suggest perfect experiences." | "AI assistant" or "tour finder" |
| Layover Experience | Any activity designed for stopover travelers | "Book a Layover Experience during your transit." | "stop-over tour" or "transit activity" |
Brand Applications
Website Design Principles
Website Structure
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Clean Navigation: Simple, intuitive menus with clear hierarchy
-
Time-Based Filtering: Allow users to filter experiences by available time
-
Visual Storytelling: Use authentic photography to showcase experiences
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Fast Load Times: Optimize for travelers who may be on airport WiFi
Key Website Sections
AI Tourfinder Tool
Interactive tool where users input flight details and preferences
Experience Categories
Grouped by duration, interest, and traveler type
Airport-Specific Information
Dedicated pages for each airport hub (starting with Munich)
Booking & Logistics
Clear information on meeting points, visa requirements, etc.
Website UI Components
Buttons
Cards
Experience Title
2 hours • Culture
Form Elements
Mobile Application Guidelines
Mobile App Principles
-
Offline Functionality
Ensure core features work without internet for in-flight booking
-
Airport Integration
Include terminal maps and real-time flight updates
-
XR Integration
Seamless transition to XR experiences within the app
-
Digital Tickets
Easy access to all bookings with offline availability
Key Mobile Features
Time-Based Search
Interactive Maps
XR Viewer
Real-time Updates
Marketing Materials
Digital Advertising
-
Social ads targeting travelers in transit
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Airport WiFi landing page ads
-
Targeted email campaigns via airlines
"Transform your 4-hour layover into a Bavarian adventure"
Print Materials
-
In-flight magazine ads
-
Airport terminal brochures
-
Boarding pass inserts
"Discover Munich in hours, not days"
Investor Materials
-
Pitch deck with branded templates
-
Investment one-pager with key metrics
-
Financial projections with branded design
"Disrupting the $XX billion transit traveler market"
Uniforms & Merchandise
Guide Uniforms
Our guides represent our brand in person. Their attire should be:
-
Professional yet approachable with branded elements
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Comfortable and practical for walking tours
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Featuring the AirStop Adventure logo prominently
-
Seasonal variations for weather conditions
Primary uniform items: Branded polo shirt (blue), light jacket with logo, name badge
Merchandise
Branded items sold to travelers or provided as part of premium experiences:
Social Media Guidelines
Profile Guidelines
Profile Images
Profile Picture
Cover Photo
Featured destination image with subtle branding
Bio & Description
Example Twitter/Instagram Bio:
Transform your layover into an adventure! 🌍✈️ Curated experiences for transit travelers at Munich Airport. #MakingLayoversCount
Profile Consistency
Unified Naming
Use @AirStopAdventure across all platforms
Visual Continuity
Maintain consistent profile and cover images across platforms
Link Strategy
Always link to the most relevant page for the platform's audience
Verification
Pursue verification badges on all major platforms
Content Themes & Categories
Experience Highlights
Featured tours and activities
Customer experience stories
Behind-the-scenes of tours
40% of content
Travel Tips & Insights
Layover optimization tips
Airport navigation guides
Cultural etiquette information
30% of content
Destination Showcase